Graduation Speech High School - 1800 Words

â€Å"Congratulations! You have been accepted to Bentley University for fall of 2015!† Words could not express how ecstatic this message made me. As soon as the acceptance email popped up on my phone, I screamed, dropped my backpack, and sprinted over to my track and field teammates to celebrate this triumphant occasion. After years of challenging AP courses, eleven seasons of tiring school sports, and countless extracurricular clubs, I finally felt like all of my hard work had paid off. At that moment, the only thought in my head was â€Å"I’m going to Bentley!† My dream — an aspiration I’ve had since my freshman year of high school — was becoming a reality. Soon enough, I was forced to put things into perspective. The annual cost to attend†¦show more content†¦Altogether, they possess a total of $1.2 trillion in federal student loans (Ratcliffe, 2015). According to the Congressional Budget Office, â€Å"If the United States Federa l Government was a private company, it would be the most profitable company in the world† with annual profits of at least $50 billion (McCarthy, 2014). As millions of students and graduates struggle to pay the their loans, the government quietly sits back and rakes in billions of dollars each year. As college tuitions across the nation increase at an average rate of 3.4% each year (College Board), fewer and fewer Americans can afford higher-education. High school graduates are encouraged to attend college to further their education and obtain a high-paying job to provide a comfortable lifestyle for themselves and their future families. But how can these students lead successful lives if they’re crippled financially and mentally in student debt? Student debt leads the way for extreme financial problems for college students and graduates. 70% of fresh college graduates leave college with student loans averaging $33,000 per student (Barr, 2015). That giant lump of debt lin gers around college graduates like a pesky mosquito and does not fade away very fast; considering the average college graduate earns a starting salary of $45,478 per year (Poppick, 2015). The act of having to allocate generous amounts of someone’s paycheck to student loans makes noticeable impacts inShow MoreRelatedGraduation Speech : High School934 Words   |  4 Pageslife would be graduation. For many people, graduating from high school is an objective. It takes a lot of time, effort, and determination to accomplish that goal. For others graduation is the end of high school, and the beginning of a new chapter in life. When graduated people feel as if adulthood has begun. In the long run, graduating opens a lot of opportunities for people to thrive. I can almost reminisce the day as if it was yesterday. I was sitting in bed like any other school day. It seemedRead MoreGraduation Speech : High School852 Words   |  4 PagesAccording to a report from Thomas Nelson Community College website, 15.7 percent is the graduation rate in 2010. 84 percent of students failed to receive their degree. That’s beyond sad. College can be difficulty especially with everyday life is getting harder to main family life work and financials. Because college is challenging, I know that I have issues that I must overcome. I told myself the more patient s I have the better success I will have. Although college will be difficult my goal isRead MoreGraduation Speech : High School Essay2254 Words   |  10 Pages The day I graduated from high school The High school graduation day is a life full of journeys for everyone, high school life is a memorable time for most people, for me as well. High school can be filled with lots of good memories for some people and it could be filled with bad memories, for me it was both I had good times and I had bad times. The High school Graduation day should definitely be the best day of your life because that means no more high school, no more having to wake up at 6Read MoreGraduation Speech : High School Graduation854 Words   |  4 Pagesfail High School graduation can be an exciting time in a student’s life. It is a time in their lives where they begin to experience the kind of freedom that comes along with growing up. This freedom allows students to choose the type of college or University they would like to attend. It is necessary that they understand how responsible they need to be with the freedom that is being offered to them. When choosing what college or university to attend it may be tempting to want to go to a school thatRead MoreGraduation Speech : High School Graduation1507 Words   |  7 PagesForest English 1010 9/9/2014 Graduation During our lives, most of us have hated getting up early. Whether we as humans enjoy mornings or not, we’re always looking forward to that unforgettable day. That special is high school graduation for me. Graduation is a ceremony that recognizes students that have excelled through school. Graduation was one of the best days of my life, perhaps even better than the day that I started college. There is no other day like graduation where there comes this feelingRead MoreGraduation Speech : High School Graduation933 Words   |  4 PagesHigh School Graduation With regards to high school graduation, Balfanz, Herzog, and Iver (2007) followed 12,972 Philadelphia students enrolled in traditional middle schools from six grade (1996-1997) until 1 year beyond their expected graduation from high school (2003-2004) in order to understand what indicators would affect their projected graduation date. Unlike many of the early K-8 schools, the population Balfanz et al followed consisted of 64% African American, 19% White, 12% Hispanic,Read MoreGraduation Speech On High School Graduation851 Words   |  4 PagesThere Is No Success Without The Opportunity to Fail High School graduation can be an exciting time in a student’s life. It is a time when they begin to experience the kind of freedom that comes along with growing up. This freedom allows students to choose the type of college or University they would like to attend. It is necessary that they understand how responsible they need to be with the freedom that is being offered to them. When choosing what college or university they would like toRead MoreGraduation Speech : High School997 Words   |  4 Pagesup, I loved going to school and dreamed of one day attending college. Attending school every day and receiving good grades had become my top priority from K-12. I excelled from K-8th grade, but entering into high school was completely different than primary school. The atmosphere and environment was new to me, I was free to roam the halls or walk back out the door without any repercussions. This began my downward spiral in high school. My freshman year was by far the best school year for me becauseRead MoreGraduation Speech : High School897 Words   |  4 PagesHigh school was one of the most challenging moments in my life. Not only did I have to deal with the academic pressures and social issues from my peers I had external factors that were heavily impacting me as well. During my junior year my mom separated from her husband and me and my three little brothe rs ended up staying house to house with close relatives. Shortly after that time at the beginning of my senior year, my mom was sent to prison. In the midst of dealing with all of the demands thatRead MoreGraduation Speech : High School Essay1434 Words   |  6 PagesWhen I was in high school I had one goal, I would graduate top of my class and go to the University of Florida for pre-medicine, then onto their medical school. I never considered that I would want anything else, so I went to a specialty high school that would allow me to specialize in Biomedical sciences(STEM) and never even thought about the possibility of a life other than the one I had so precisely planned out for myself. When my nephews were born my sophomore year all of my priorities changed

Locus of Control Essay - 739 Words

Locus of Control After completing and evaluating my responses to the Locus of Control Assessment, my result was that I have an internal locus of control. An internal locus of control is when a person believes that they are generally in control of the events that affect their life. In my opinion, the assessment is right, I believe I control most of the events that happen in my life. Now, on the other end an external locus of control is when a person believes that they generally do not have control of the events that affect their life (Myers, 2012, p. 51). The two reliable sources I found that provided information on Locus of Control were www.ncrel.org and www.psych.uncc.edu. After conducting some research I have determined†¦show more content†¦The reason why I believe this is because in most cases we have control over certain events that happen in our life. Having an external locus of control would give the person no sense of responsibility for their actions since they feel they do not have control over it. A person with an internal locus of control is more responsible, successful, easily motivated and always looking for improvement within them. A person with an external locus of control is less responsible, blames everyone else for their failures, is less motivated and success is something they feel will happen if others achieve it for them. Depending on the situation or the life event these two have to be balanced. If you’re a person with an internal locus of control like me and we experience a situation that is out of our hands we have to accept that and understand that not everything in life can be controlled. Some things are going to happen no matter what we do. In cases like this is when it’s good to have an external locus of control because for some people not being in control all the time and experiencing a situation that is out of their hands can be damaging for their self-esteem. When an event arises we should be able to logically look at t he situation and analyze if there was anything we could have done different to solve the problem or avoided it and evaluate the decisions we made that concluded with the end result. Once you analyzeShow MoreRelatedThe Locus of Control Contsruct Essay1987 Words   |  8 PagesLocus of Control, originally conceptualized by Julian Rotter (1966), has been found to be critical to numerous studies. Within psychology, it is considered to be a generalized expectancy regarding the forces that determine reinforcement. Individuals with internal orientation perceive rewards as contingent based on personal behavior, whereas those with external orientation attribute reinforcement received to external factors such as chance and powerful others (Levenson 1981). This essay examines theRead MoreLocus Of Control And Explanatory Style Essay1523 Words   |  7 PagesLocus of Control and Explanatory Style The University of Pennsylvania website, Authentic Happiness, was developed by the Positive Psychology Center with the purpose of providing free resources where people can learn about Positive Psychology (Authentic Happiness). Positive Psychology, according to the Positive Psychology Center, is the scientific study of the strengths that enable individuals and communities to thrive. The field is founded on the belief that people want to lead meaningful andRead MoreAn Evaluation Of External Locus Of Control929 Words   |  4 PagesAn Evaluation of External Locus of Control Everything happens for a reason. Some individuals believe that they are the reason behind everything that occurs to them. Other individuals believe in a higher power that predestines them to a certain fate. There are still yet some individuals who fall in between both aspects of personality studies. A non-complex description of this is how my religion can be evaluated through the locus of control. I know a tad surprising, but religion just like in many aspectsRead MoreSelf Efficacy And Locus Of Control879 Words   |  4 Pagesattitudes and understanding in society. These factors can all contribute how people see people in the world. Different factors contribute into how people view things such as; locus of control, self-efficacy, social and cultural difference and relationships. Self-efficacy and Locus of control Self-efficacy and locus of control is a constant evolve process that begins when we are born and continues even when we are at an old age. The higher confidence level that I have towards people, actions and anythingRead MoreInternal And Internal Locus Of Control In Students730 Words   |  3 PagesLocus of control is one person’s beliefs about what controls the outcomes of the things they do in life. With locus of control, there are two types; internal and external. Internal locus is the belief that what happens is their own fault and that they have control over it. For example, if a student with an internal locus control gets a perfect score, they will say it was because of their effort and studying. On the other hand, if a student with an external locus of control fails, he will blame externalRead MoreEssay about Locus of Control and Social Behaviour2570 Words   |  11 Pagesmuch influence they themselves have on their life events can be categorized into two different gro ups. Those with internal control believe that they have control over their own behaviour and the subsequent outcomes. Conversely, those with external control more often tend to believe that outcomes are beyond their control. The locus control concept of internal versus external control can be used to understand the expectations people develop about many life events in relation to the motivations for socialRead MoreThe Locus Of Control Questionnaire892 Words   |  4 PagesWhen Professor Lopez Littleton asked the class to delve inside of our minds, we took a variety of questionnaires about ourselves. One that stood out to me was the Locus of Control questionnaire. The very first two statements are leaders are born, not made and leaders are made, not born. I chose the second statement that leaders are made, not born. When I was younger, I was quite insecure with myself and I wasn’t much of a leader. Sure, everyone in the class always wanted to work with me because IRead MoreTh e Locus Of Control And Attribution Theories1245 Words   |  5 Pages Explain in detail the locus of control and attribution theories? †¢ Locus of control-The extent to which people believe they have power over events/outcome in their lives. Locus of control can be divided into 2 sub categories: a. Internal locus of control-an individual believes that he/she can influence events and their outcomes. For Ex. An athlete may blame their poor performance on their failure to get an adequate amount of sleep last night? b. External locus of control - individuals blame outsideRead MoreLocus of Control and Reaction Formation.2141 Words   |  9 PagesE)|latency| 11.|Most late adolescents perceive themselves as less vulnerable than their peers to the AIDS virus. This best illustrates:| A)|repression.| B)|the spotlight effect.| C)|reaction formation.| D)|unrealistic optimism.| E)|an external locus of control.| 12.|Which theorists have been criticized for underestimating the human predisposition to engage in destructive and evil behaviors?| A)|trait theorists| B)|humanistic theorists| C)|psychoanalytic theorists| D)|socialcognitive theorists| Read MoreManagers Locus of Control to Managerial Style2683 Words   |  11 PagesDoes a manager’s locus of control have a significant relationship with their managerial style? C. Gordon Research Paper/Proposal Florida Institute of Technology Objective The purpose of this study is to determine if there is a relationship between a person’s direction of their locus of control and their managerial style. More specifically, their managerial style as it pertains to the Managerial Grid ® created by Blake and Mouton, and the Six Styles of Management developed by the HayGroup

Evaluating Marketing Tools Strategy and Recommendations

Question: Discuss about the Evaluating Marketing Tools Strategy and Recommendations. Answer: Introduction The sales strategy of a company and its consistent growth entirely relies on its marketing plan since this is the detailed layout of that company determining its plans for the following year. Hence, the evaluation of the marketing plan becomes necessary to make alterations on it and set the marketing plan in motion in order to cope up with rapidly changing industry. Assessing the marketing plan for an Australian company one of the premium airlines organization Qantas is chosen. Qantas is a premium and the largest airline service provider in the continent of Australia and New Zealand as well as pioneering carrier service in Europe and North America. With several subsidiaries incorporating Qantas Link and the low-fare Jetstar the worlds second oldest airlines group serves in 44 countries encompassing 182 destinations worldwide. It also has a partnership with Australia Post in two jointly controlled entities - Australian Air Express. It caters pioneered services from Australia to North America and Europe and disburses employment to 32,500 people approx. Domestically, it is a flag carrier company of Australia operating around 5600 flights a week in the region of 59 cities. The celebrated global airlines industry like Qantas airlines is thriving at a rapid pace though consistent and fortified rate of profit is an elusive concept. This report centers on the theoretical aspects and outline of eight marketing mix concepts and as well, as how it is being applied on the chosen organization Qantas Airline(Armstrong, 2014). Further, this report indulges in the growing level of competition with the widening global market and the broader contemporary issue that has been faced by the company. Eventually, some recommendations for amelioration of the carrier-craft company are provided that might aid it to reach to the pinnacle. SWOT Analysis: An ideal marketing audit encompasses an in-depth assessment of the organizations current scenario and the products that it is capable of launching and employing in the market to acquire its long-term objectives. Through measurement of the potential competencies and available resources of the organization, we can set an overview of the strength and weaknesses of the company in question. While evaluating the trends or the external forces in the extrinsic environment, which portrays the positive and negative prospects of the company in future indicates the opportunities and the probable threats faced by the organization during its operation in the market(Ivy, 2013). Using SWOT Analysis on Qantas Airlines enables to assess all aspects of the business both externally and internally and points out its inept decisions and key features where it actually is able to possess the competitive advantage and reinvent its arena. Application of SWOT Analysis in Qantas: Strength Weakness a) Centers on Australian values. b) Globally acclaimed brand name and logo. c) Outstanding safety record d) Excellent operational facilities leading it to win the Cumber batch Trophy for Excellence in engineering, twice. e) Operation of B2B and B2C business simultaneously. f) Australian Government acting as a continuous back bone. a) Incongruous location of Australia prevents its airport to operate as a busy hub. b) 93% of the employees are Australia based which is an extravagant aspect. c) Compared to its competitors it exhibits expensive operational expenses. d) Amateurish decision making regarding purchase of cost effective and fuel- efficient aircrafts versus following the competitors. e) Selecting target audience as the middle aged Australian nationals who might fade away at a given point of time instead of targeting the high tech savvy young generation with contemporary flag-carriers. f)The Qantas Group is entirely positioned as an International Business, obstructing it from acquiring foreign investors unlike Virgin, its renowned competitor, which enjoys full pockets of investment both from the international and domestic levels. Opportunities Threats a) The competent amalgamation with Emirates Airlines. b) 6 functional subsidiaries of Qantas provide it with the scope of tailoring various products at different segment of the market. c) Delivery of more than 4000 flights weekly by Jetstar group to more than sixty destinations in 17 countries worldwide with 115 aircrafts. d) Seeking advantage from the collapse of Ansett in hiring new employees, expanding routes and leasing numerous aircrafts. e) Evolving the e-commerce phase of its business. f) Australia goes hand in hand with New Zealand in establishing a grand space for domestic carrier craft business. a) Unceasing rise of fuel cost. b) Arrival of its succubus competitor Virgin Australia demonstrating lower costs of operation and surpassing productivity after enjoying a monopoly position of above 10 years. c) Eithads proposal of buying Virgins stake to bolster its existence indicates a further financial boost up for Virgin Australia from UAE. d) Emergence of Dubai Airport as an evident nerve center, which introduces passengers moving in and out of Australia to competitors of Qantas. e) Global economic crisis has led a profound impact on the aviation industry as a whole. f) Australias negative legal regulations such as Long Service Leaves imbibe a sluggish attitude in the employees and hamper their productive capacity. Market Segmentation: The following market segmentation can be applied by Qantas to embellish its market positioning in order to achieve the apex of success: Demographics Qantas can divide the market into various sectors based on certain demographic variable such as age, gender, income level and the like. This in a way segregates the business class customers from the economic class and distinguishes their tastes and preferences. Psychographics - After the demographic segmentation is conducted, they need to identify the demands of each demographical layer and fulfill them in the process of business priority consideration. Qantas should in a way maintain an equilibrium while placating the demands of both the business class and economy class customers. Buyer Graphics This calibrates on the evaluation of the attitude and perception of the customers towards the offered service. Where else they invest their money for Qantas to develop partnerships in future in-varied industries. Geographics This segmentation focuses on the apartheid of the market on the basis of the thorough knowledge about the geography of the current market and satisfying the demands of the intended group of customers originating from the diverse geographies. Like Qantas initiated a program with a tag line Our people, Our land in 2012 to concentrate its business tactics on domestic flights. Marketing Mix: Marketing mix is a bed- rock concept in the field of marketing. It can be defined as a cluster of marketing instruments that an organization adopts to pursue its goals in the target market scenario. However, the marketing mix broadly categorizes mainly 4 Ps of marketing decisions, in case of services marketing a much more elaborate and extensive version is applied comprising of 8 Ps which sequentially goes as follows: Product Price Promotion People Processes Physical evidence Partnership Distribution Product: It deals with the commodity or services that the firm is willing to offer for sale in the market, its substitute products as well as the competition prevailing in the market. Product considerations influences each and every other decisions related to a product marketing. The tangible and intangible advantages should be considered minutely so that any products of tangential importance can be co-marketed(Hamzah Sutanto, 2016). Qantas has focused on enhancing its output by implementing various strategies of positioning not only with the customers but also with the rival groups. Qantas has launched Jetstar, its low fare brand to captivate back its market share from the rival firms. Qantas positions itself as dual branded claiming it as a high quality premium carrier craft brand on one hand and a budget airline with low cost on the other. This exquisite feature has provided Qantas with a competitive advantage and thereby expanding its market share and broader coverage of market segmentation. It initiates various reward programs like Frequent Flyer Schemes and Qantas Club Services to secure both the individual and corporate business. In addition it also offers a bounty of features of superior quality to its loyal customers. Price: Price is not only the indicator of the profit margin of the service provided but it is also held responsible for a number of marketing decisions. It sets a standard value of the service, which has to be met by the companys employee, physical evidence and performance to reach the pinnacle. For a company like Qantas the pricing pattern of the product changes frequently. Recently the pricing strategy of Qantas incorporates: Price Penetration Implemented for Jetstar- cheapest possible price. Full Fares targeted for business customers since full fares are feasible for refund which is very much essential for business customers. They require the flexibility from the management in spite of being expected to pay a premium charge. Promotion: A company markets and advertises its products and services through the device. It strives to convey its intended message to the media with the best possible means. Promotion strategy involves brand development, slogans and logos which transmits the intangible benefits of the service in question. Qantas ratifies advertising agencies to create advertisements for both audio and visual media including brochures, posters and billboards(Astuti Silalahi, 2015). It is mainly dependent on the following techniques of promotion. They are either based on representatives who are directly responsible for sale to travel agents and government departments. Or the image of Qantas is highlighted through news releases, press conferences and interviews. It has used various opinion leaders such as John Travolta and sponsored variety of events such as rugby and NRL to popularize its reputation and sustain its brand image. People: One of the principal key features of any company assisting it to grow further is its people who are entrusted with supporting the companys customer service or product section. Maintaining high level of customer satisfaction relies on lesser time taken in response and operation hours. This is only possible when the aims and expectations of the company are clearly stated to the employees and they are trained properly(Armstrong, 2014). A competent group of people of any organization only multiplies the quality of service offered to its consumers. Qantas has identified the value of maintaining proficient employees in order to provide premium service to its customer. The trainee second officers of Qantas are trained by one of the worlds most renowned flight training institute famous for its thorough professional curriculum. They gain practical knowledge in proximity with the experienced pilots and are further trained to become dedicated staffs. Qantas also concentrates on retaining the jo b satisfaction level of its employees largely offering them with some attractive perks and benefit. Processes: Processing of the marketing plan is an extremely important strategy since excellence in a companys service resorts to the concrete policies and procedures made in the marketing plan. Now-a-days, customers do not just remain satisfied availing the service but they also show interest in the business structure and try to figure out whether it is appealing. Qantas ensures a smooth processing of reservation to its passengers and even concentrates on providing quality ground service to the flyers. They consistently attempt to perfect their on-flight meal service with proper packaging and their flight entertainment arrangement is of premium class. Physical Evidence: Talking about the physical evidence part, it is perhaps the most important among all the marketing mix as only this component comes to the exposure first. The physical evidence constituent includes the visual layout of service offerings, company policies, liabilities on the part of the organization and customer friendly insurance policies if in case the company is accountable for any harm or damage to its customers and their belongings. Physical evidence part also cites the proper dress code and decorum of the organizations employees. Qantas precisely maintains a high standard of policies and its customer liabilities are clearly stated in the website so that the customer can easily get access to any of his queries(Jin, Kim, Kim, 2015, June). Besides, Qantas seems very much promising in taking the right and prompt steps to solve the problems. In their website, it has been clearly stated that in case of any loss or damage of the flyers properties they need to lodge PIR (Property Regul atory Report) to Airport Baggage Services counter. Besides, Qantas annual report and business structure is handily available in their websites that involves the passengers to the core of the organization so that they can be ascertained about the service quality promised. Setting up of Marc Newson First Lounges in LA, Singapore and Hong Kong is sure to turn Qantas to one of the elite international flyers(Belobaba, Odoni, Barnhart, 2015). In addition to this, many of the biggest aircrafts are being remodeled in terms of both style and comfort providing completely flat sky-beds. Partnership: An investigation of present marketing landscape has identified partnership marketing as one of the key strategy to grow and expand business in the highly competitive market. Qantas, as no exception to this has collaborated with Malaysia Airlines and LAN in Latin America(Balmer, 2013). They are also hoping to expand their business teaming up with British Airways in order to reduce loss making. In Asia Qantas is focusing to grow with its low-cost airline Jetstar and looking forward to the major coalition with Emirates(Balmer, 2013). It has also confirmed to establish a low-cost carrier in Japan named as Jetstar Japan, collaborating with Japan Airlines and Mitsubishi. Distribution: The distribution mix ensures that right service is offered to its target consumer(Bellin, 2016). This consists of five principal components such as communication, unitization, warehousing, inventory and transport. Qantas assures that the right service is offered to the right consumers. It deftly handles all the distribution channels: Direct Distribution: Direct distribution mix allows the customers to reserve their tickets on their own and therefore, the company easily reaches out to its end customers. Third-Party Distribution: Schemes affiliating third party, Global Distribution Systems (GDS), Interline sales associating other airlines helps to expand the company worldwide. Qantas has a flexible reservation system that connects it to these traditional systems using IATA standard interfaces. Impacts of contemporary issues: Marketing strategy of a company is the process or business model followed by the company to utilize limited resources in the best possible way to achieve a rise in sales and hence, a rise in the profit, growth and attain a sustainable competitive advantage. A good marketing strategy can drive a company way forward than its rivals. Every company follows their own marketing strategy. There are some contemporary issues which affect the marketing strategy for organizations. Corporate Social Responsibility (CSR), Social Media Interaction, technological advances, globalization, ethical concerns and so on are among the few to be discussed. Corporate Social Responsibility (CSR): Corporate Social Responsibility, abbreviated as CSR, refers to the business activities of organizations, which are beneficial for the society. Its the initiatives taken by the companies to assess their impacts on the environmental and social welfare. It can be said that CSR often represent policies and activities that companies use to govern themselves with honesty, transparency and have a positive effect on social wellbeing. These initiatives can include a variety of actions like donations to charity, efforts to make a greener world and so on. Qantas Group has played an active role in the benefits of the communities since it was established in 1920 in Queensland, Australia. It has contributed during natural disasters, flying patients and medical supplies, donation to charities like UNICEF, Make-A-Wish, e-motion21, Mardi Gras. Its Change for Good program has raised over $30 million compared to $4 million of Jetstars StarKids initiative. It has supported Australian talent through part nerships with Australian Ballet, MONA and National Gallery of Australia. Qantas has CSR rating 63(Qantas, 2017). Environmental Impacts: Every organization has impacts on the environment and, those effects have become a global challenge now. Due to globalization of services and climate change, the actions have accelerated global warming with significant impacts on society, economy and environment. To do their part to improve environmental impacts, the Qantas Group has worked to increase fuel efficiency and reduce emissions. It has invested in new aircrafts, innovated more efficient ways of operating by collaborating with partners, regulators, manufactures. Data shows, the airlines fuel efficiency has increased by 5% since 2009. According to the financial report of Qantas, 2014-15, it has reduced the carbon emission by 2.1% during 2014-15 as part of the Qantas Transformation program(qantas_annual_review, 2015). Qantas has launched programs for separating and recycling the waste on board of Boeing 737 and Airbus A330. Economic Efficiency: According to the financial report, in 2014-15, Qantas has replaced fluorescent tube lights with energy efficient LED lights in airports, warehouses, ramp areas, hangers and flight simulators. This would reduce energy consumption by over 13 million kilowatt hours and would save more than $2 million energy cost per year (qantas_annual_review, 2015) Technological advances: Technological improvements are always beneficial for companies. It affects efficiency of goods and services and hence, the profitability and sustainability of a company improves. Qantas has invested in bringing in new aircrafts which are fuel efficient; reduce carbon emissions thus reducing the expenditure on fuel. It has taken steps to improve their efficiency and services to the customers. Their employees have worked towards new and improved designs for the new aircrafts that reduces cost and improved services. They have cut down management layers, accelerated decision-making, encouraged innovation. Hence, productivity has increased significantly (Merkert Pearson, 2015). Globalization: To hold its position in the domestic and international aviation industry, Qantas has adopted globalization policies. It has planned to ensure its enhanced presence in Asia by investing in a brand new superior Asia based airline designed by Qantas experts but with a fresh name, advanced technology, alluring look and feel. A new cost-effective carrier Jetstar Japan was launched for domestic operations and within a year it will collaborate with Japanese brand icons like Japan Airlines and Mitsubishi. Recommendations: The entire airlines industry including the Australian giant Qantas must adopt certain measures to sustain in this market of cutthroat competition. Having an in depth knowledge of individual customers preferences and consumer related activities and analyzing it minutely is a must while delivering personalized service and targeted offerings. Qantas must induce themselves beyond their credence on existing loyalty programs, which instigates generation of suggestive consumer data and feed-back by evaluating the expenditure pattern through branded credit card of the respective airlines (Srisaeng, Baxter, Wild, 2015). Investment in advanced customer analytics is a vital issue but technology can never be the sole means to acquire that. Qantas must re-modify their structure and processes to insert customer service into their organizational ethos (Tribe, 2015). Major awareness of customer behavioral pattern develops intimacy thereby improving the targeted offerings. Such an approach enables them to gain a chance of generating ancillary revenue and greater percentage of sales through direct channels. Thus, they can sustain their premium position without alienating their customers. Eliminating the fat and not the muscle - While involving themselves in the process of expense reduction, they should not only determine how far to cut but from where to cut. This critical juncture to categorize the various sets of essential capabilities distinguishes them from their rival groups in the consumers perception. This area requires renewed investment so the management should reduce the other costs efficiently that are not concerned with safety, company image or customer value. Strategic partnership - Since the legal framework of re-construction and consolidation of bankruptcy is not targeted towards all markets and government regulation will consistently restrict consolidation, it is preferable for the aviation industry to opt for partnerships strategically (Perrott, 2015). These sensible conglomerations complement each other and shrink the unconcealed gaps. These partnerships are more focused and collegial than the conventional alliances, which curbs the potential of the airlines to diminish the rift with efficacy. Conclusion Qantas is the premium viable airline in Australia. Over the years, it has formulated capital expenditure focusing on growth opportunities to assure a powerful, viable business. Acquisition of more Airbus A320 aircraft to sustain the growth of group capacity, which constitutes aircraft for Jetstar Japan and Asia airlines, reconfiguring B747S and A380 for qualitative productivity, are the few immediate undertakings by Qantas group to withstand the continuous competitive encumbrance. Hence, we can conclude that Qantas, being an experienced player in the global volatile market, has acclimatized to all the complex factors revolving around from fluctuating industry expectations to oscillating government policies. It has strived for success and reputation frequently with margins proving its flexibility and responsiveness every time. Though it has traversed through a dark phase and was entitled as a corporate tragedy once, the current growth report blended with superior technology and consumer preference grants a real opportunity. By adopting the following strategies, Qantas can forge a stronger bonding with its customers and invigorate their financial performance sustainably either on their own or with potent partnership. Bibliography Armstrong, G. A. (2014). Principles of marketing. Pearson Australia. Astuti, R., Silalahi, R. L. Marketing Strategy Based on Marketing Mix Influence on Purchasing Decisions of Malang Apples Consumers at Giant Olympic Garden Mall (MOG), Malang City, East Java Province, Indonesia. (2015). Astuti, R., Silalahi, R. L. R., Wijaya, G. D. P. (2015). Marketing Strategy Based on Marketing Mix Influence on Purchasing Decisions of Malang Apples Agriculture and Agricultural Science Procedia, 67-71. Balmer, J. M. (2013). Scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate brands and corporate marketing. Contemplating Corporate Marketing, Identity and Communication. Bellin, H. (2016). 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Thomas Hardy Feels That Edgon Heath, The Setting Of The Novel The Retu

Thomas Hardy feels that Edgon Heath, the setting of the novel The Return of the Native is a powerful, scary, dark and dreary place. He uses various techniques to express this attitude. Some of the techniques he used to convey this thought are diction, imagery, syntax, and tone. The diction he choose was specific and concrete, presenting an actual place that was depressing. The words he used attempted to present a specific, concrete perception of things. Such as when he writes, "approaching the time of twilight and the vast tract of unenclosed ild known as Egdon Heath embrowned itself moment by moment". This presents a specific place, time and a specific insight which leaves with the thought of a darkening, scary place. Imagery played a very important role in Harding's portrayal of the heath as a powerful, scary, live place. The imagery develops a light and dark imagery. The heath, earth is the dark and gloomy image, while the surrounding nature is light and good. He refers to the heath's color as, "embrowned itself moment by moment," and says that the"hollow stretch of whitish cloud shutting over the sky." He refers to the heath as dark on many occasions, he says the "earth with the darkest vegetation... In such contrast the heath wore the appearance of an installment of night... darkness had to a great extent arrived hereon... the heath exhaling darkness." These references of the heath as dark, give us a gloomy, somber feel of the heath. Harding also uses metaphors to make us aware of the power and life that Edgon Heath has. As in when he says "the face of the heath by its mere complexion added half an hour to evening... the place became full of a watchful intentness now: for when other things sank brooding to a sleep the heath appeared slowly to awake and listen." These metaphors and personifications allow us to see that the heath is more than a hunk of dirt, it has a life and energy. Syntax is also used to enhance the power of the heath. Harding uses a combination of medium length and long and involved length sentences. These lengths enhance the feeling of power that Harding wants to express, because they are lengthy and have a body. They aren't short and quick, each sentence says what it has to say and delivers it. These sentence exemplifies the strength and ability that the heath has. The sentence length is effective because each sentence allows Harding to go into detail about a specific detail about the heath, such as the power and strength it has. Harding also used more than 6 compound sentences in the description of the heath. This is so he can elaborate on a specific characteristic of the heath, as in "The face of the heath by its mere complexion added half an hour to evening: it could in like manner retard the dawn, sadden noon, anticipate the frowning of storms scarcely generated, and intensify the opacity of a moonless night to a cause of shaking and dread...." Harding also used it to compare the heath as in, "Looking upwards, a furze- cutter would have been inclined to continue work; looking down, he would have decided to finish his faggot and go home. The tone of the description of the heath is morose, somber and gloomy. In the description, Harding only describes the heath as dark and scary. He chooses to illustrate these things and gives the story a morose feeling. His somber and gloomy tone is reflected in his attitude toward the heath. The tone makes the heath appear seem scarier and more powerful. Thomas Hardy delivers a powerful and firm attitude towards Edgon Heath. He feels that it is a dark, scary and living place. He uses and combines various literary techniques in order to achieve his goal of convey his feelings towards the heath to his readers.